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Being an extraordinary top performer is one thing. Being surrounded by them is another

Do you experience one or more of the guilty secrets of most top performers:

  1. Despite the admiration of your peers, do you have a sensation – deep down inside – that so much more is possible for you?
  2. Is everyone around you astonished by what you accomplish but secretly you feel lazy?
  3. Does it rarely feel that you have to work that hard any more?
  4. You’re not lonely – but do you sometimes feel really alone?
  5. Do you miss – or even crave – being surrounded by a community of true top performers?
  6. Have you been super successful in life but now you’re bored?
  7. Are you an intensely bright spark who learned at a young age to turn the spark down?
  8. Do you experience success in one area of your life whilst in another you are still caught up in struggle

I get it. Me too.

I’ve been a top performer, I’ve researched and studied top performers and I’ve created and led communities of top performers. And being a top performer is a world of paradoxes that most people do not see.

The paradox of success is that everything you have done to get you to your current level of success is holding you back from your next level of success.

Quality Problems

Here are the kind of challenges I hear on a regular basis from top performers:

A professor at an Ivy League school at the height of her career, confessed to me she was bored. She said:

“I could do this with my eyes closed. I want something more.”

A woman with a multi-million dollar business, respected by everyone in her field, shared with me:

“I’m not lonely. But I’m very alone.”

A hedge-fund manager with a multi-million dollar net worth and friends who were world-leaders told me his secret fear, something he’d not told another living soul:

“There’s no one else I dare share this with but you.”

Being a leader can be lonely

As a high achiever, the challenges you face are wrapped up in your gifts. You face a range of “high quality problems.

Most people would dream of having your challenges but, for you, they are simply life.

We run on adrenaline. We dare not show our vulnerabilities. We’re surrounded by people saying what they think we want to hear.

We dream so big we sometimes frustrate the people we lead.

We’re the ‘hero’ in our business, sometimes unconsciously creating problems just so we can swoop in and solve them.

We’re top performers who are sometimes even under performing because there’s no one in our world able to really challenge us.

Being a high performer brings it’s own challenges

To be an extraordinary top performer can often mean that, despite the admiration of those around you, it often doesn’t feel like you’ve ever had to work that hard for the things you’ve accomplished.

Alternatively, you’ve been working incredibly hard for most of your life, you’ve attained a lot of money or recognition and accomplished most of the goals you’ve set but something is still missing.

Or, you’ve experienced success in one area of your life whilst in another you are still caught up in struggle. Your business is successful but romance is missing from your life. Your bank account is full but your kids rarely speak to you. You’re known as an accomplished leader but you never got the love from your parents that you really craved.


 You must be ready to forge a new path

To get to your next level of success, you must acquire a new kind of power. You must put at risk the success you’ve become. You can’t copy anyone else.

What if you could examine every one of the qualities that has made you the success you are today? What if you could discover how your very successes are holding you back the most? What if you could handle every one of them? Forever.

7 challenges for top performers

Success in your DNA

Success in your DNA

Despite the admiration of those around you, it often doesn’t feel like you’ve ever had to work that hard for everything you’ve accomplished. It’s easy to misinterpret the nature of rapid attainment, and feel like you’re hiding a “dirty little secret.” High performers often feel like the laziest person they know.

You’re an extremely talented problem-solver

You’re an extremely talented problem-solver

You’re energized by challenges and threats. It’s why you sometimes avoid things – taxes, relationships, income, etc – until they reach problem-level status.

You’ve never needed help

You’ve never needed help

People are astounded by what you create. You are one of the highest-performing people you know. And you definitely don’t need support. In fact, you actively keep it out. You work hard to keep it out. But there’s a difference between “wanting” help and “needing” it.

You're a perfectionist

You're a perfectionist

As you get closer to what you want to achieve, your ability to distinguish gets more highly attuned. So, the closer you get to what you really want, the further away you feel. The barrier to start each subsequent project becomes unbearably high, because each time, your bar is reset to an even greater level, based upon the rewards of your previous project.

You’re a powerful visionary

You’re a powerful visionary

You can dream so big that you get overwhelmed. Or you create so many options that it’s hard to even begin a new project.

You’re the leader

You’re the leader

The higher you rise, the harder it becomes for you to open up to the people around you. And the higher you rise, the harder it becomes for the people around you to speak their truth.

You are always in action

You are always in action

The Gray Zone refers to a pace set by a runner that is too fast for recovery and too slow for growth. A pace like this can feel like a tough workout. But running in this zone, run after run, will actually lead to a decline in performance. Your challenge is that in your version of the Grey Zone, you’re still creating so much more than the average person.

4PC is a hand-picked community of leaders.

We think differently, we challenge the status quo, we’re unorthodox and we achieve the ‘impossible’ – on a regular basis.

I coach, study and work with top performers. Ultra-successful people – the people you would assume don’t need a coach – are the ones who call me.

My clients have included Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives, serial entrepreneurs and many of the world’s top coaches.

And in 2014, I founded 4PC – The Four Percent Club. A group of 30 of the top 4% of leaders.

4PC is a highly curated mastermind of the top 4% of leaders.

Your peers.


Founding members of 4PC along with guest speaker, Sean Stephenson.

4PC is a community of extraordinary leaders


  • You’re seeking a community of extraordinary people who inspire you
  • You’re a leader with a powerful vision. You dream bigger than anyone around you. You refuse to be bound by linear thinking. It’s why people follow you
  • You’re not afraid of failure. You’ve got a track record of making mistakes and you’ve learned from every one of them
  • You have a mission so big that nothing will stop you. Or you’re ready for one
  • You’re a rule-breaker. You watch what others do and you do the opposite
  • You want to spend time with fascinating people who stretch your mind
  • Your real goal is beyond money and recognition – it’s freedom
  • You’re not afraid of disapproval
  • You love to play and have fun
  • You thrive on challenges

Our members include:

  • A consultant to The White House
  • A coach to leaders at The World Bank
  • A retired surgeon
  • An award-winning singer-songwriter
  • A South-American shaman
  • Entrepreneurs with 7-figure businesses
  • Entrepreneurs who have sold 7-figure businesses
  • An autism expert who turned down an offer of $10,000,000 to fund her dream clinic
  • An Aikido master
  • An ex-navy bomb disposal expert
  • A coach with clients on Broadway
  • An expert in mediating for families in trauma, in the healthcare field
  • One of the world’s leading podcasters
  • Coaches with $100,000 clients
  • The CEO of a wolf sanctuary – a multi-million dollar non-profit

you make an impact. most don’t.

4pc is the place for you if:

  • You want to literally create your future
  • You want to build exponential intelligence
  • You want to grow your business exponentially
  • You want to create a values-based business
  • You want to get more done with less experience than most
  • You want to seek clients who inspire you. Not clients you can inspire
  • You want to embrace the dark and the light of your own leadership
  • You want to charge the high fees that high performers expect
  • You want to move from people-pleasing to powerful service
  • You want to be time, money and location independent
  • You want to be a leader who makes an impact
  • You want to be a leader with a committed team
  • You want to make bold, life-changing proposals
  • You want to develop powerful enrollment skills
  • You want to put action before perfection
  • You want to embrace failure and risk
  • You want to develop the art of Deep Coaching
  • You want to build the power of storytelling
  • You want to practice the wisdom of slowing down and creating space

4pc is not the place for you if:

If you’re not committed to honing your brilliance and making your extraordinary talent more extraordinary every year, 4PC is NOT the place for you.

If you are not committed to investing in your professional development and your personal growth, 4PC is NOT the place for you.

If you are not committed to being surrounded by people even more extraordinary, 4PC is NOT the place for you.

And if you are not committed to creating at least a 10X return on your investment of time, money, energy and relationships, then 4PC is NOT the place for you.


Incredible support

Incredible support

You’ll have the biggest blanket of support you’ve ever experienced, with an amazing community. You’ll receive personalized coaching with Rich in a small group (approximately 2x/month). Plus, you’ll have numerous private 4PC experiences and opportunities for you to step deeper into your own leadership.

Leadership opportunities

Leadership opportunities

You’ll have opportunities to hone, develop and share your unique gifts with both your peers in 4PC and with our wider community. You can apply to join our team at our public Intensives — where you’ll have a chance to lead a small group of coaches or be on stage in front of hundreds of people.



A world-class community

A world-class community

You’ll face challenges, but no longer alone. You’ll be surrounded by a ‘family’ of high-potential people who really get you. Many will become your friends for life. You’ll be a member of a private Facebook group, where you can stay connected and have high-caliber conversations.

The science of creativity

The science of creativity

Research shows that our very best ideas come in nature, on the beach, and even in the shower. You’ll have time for space, stillness and reflection. We’ll create ways for you to slow down (to speed up). You will re-energize in beautiful reflection.



You’ll make a contribution to something bigger than yourself to have an exponential impact – on you, your life and your business. Our community has raised the funds to build two schools in Kenya and some of our members traveled to Liberia to lead an empowerment event for 400 local teachers and to take clean water filters to villages who’d never before had access to clean water.



When people spend time in 4PC, they fly. 4PC is not a program or a seminar. It’s pure transformation that takes place over time, in the presence of extraordinary top performers. When you have goals that look impossible, you’ll be amazed at how quickly they become possible when you are surrounded by people up to something even more amazing than you.

What will your return on investment be from 4PC?

If it’s not 10X then you are not playing full out.

In 4PC you will learn to create time, money, energy and relationships that are exponential.

Members of our community have raised millions of dollars for their non-profit, signed a billionaire client, made hundreds of thousands of dollars and begun working with world leaders. What’s your biggest goal right now?

Our members say…

“For me, the highest value of 4PC is the community. That keeps me alive. It keeps me sane, inspired, motivated. The isolation of being a solo-preneur is a real thing. So, having a real community of people who are there at the drop of a hat anytime I need anything—whether it’s personal or professional—is gold.

We are collectively creating a space/field where we go very deep with people—those deep intimate, intensely challenging personal moments where I don’t think any of us get to go to on our own in our lives. You know, the stuff that makes you break down on the floor crying or ends up with you leaving feeling like a million bucks, ready to take on the world. That collective, quality attention is rare.

Now, this my third year. I’m rich in friends, in colleagues, in opportunities to collaborate. The quality of clients that I have has up-leveled. Business is now consistently in a place that four years ago, if you had told me, I would have laughed at you. That’s other people’s lives. Now it’s just my standard. I was making $40k before. In the four years that we’ve been working together, I’ve made close to a million dollars.

Another thing that I’m really seriously rich in is connections and networks. I am now moving in worlds that I didn’t know existed before 4PC—all because of the connections that people have made for me.”


“Before 4PC, I felt like a magician. Everything that I was doing felt bigger than the average person and somehow I was using these mystical powers of the universe. And I felt really different and alone in that. Then when I came into 4PC, it was like “Oh! Everybody is doing this.” In fact, some people are doing things that I’ve never even heard of. And instead of feeling like I was constantly bigger than the room that I was in, I felt like I was in a room for the first time that was actually stretching me open.

What I got from 4PC was clarity of purpose and clarity of what I’m actually doing. I feel like I can produce results over and over and over; without believing that it comes from magic.

Two days after my first 4PC intensive, I signed my first $50,000 client—which was 3x more than I had done before. We’re six months into this year and I’ve produced $300,000 in coaching—just coaching. Two years ago, that would have been like “Oh my God, that’s the most amazing year that you’ve ever had.”

The thing I love about 4PC is it’s not a product—it’s an exponential conversation. I started realizing how much value I was getting just out of people that are around the room. A month for me, on average, I could get a million dollars’ worth of value just by calling my friends.

It is everything you need in one room—where if you don’t know the answer, you’re actually not asking the right question.”


What I love about this community is that I feel simultaneously challenged and supported. It’s not one or the other. There’s constantly people saying ‘Can I support you with that? Let’s jump on a call.’

I would recommend 4PC to people who are ready to let go of doing it alone.


“Every time I watch a video from a 4PC member, I’m like ‘Whoa! I am the luckiest person in the world to be surrounded by the most generous souls in the world.

What I know is — this is the community I did not even know I was looking for. Every single day, at least two to three people are connecting with me or I’m connecting with them. Or maybe it’s 10. That is so incredibly powerful.

I FEEL held from far away. And I feel I am not only pushed, I am inspired to hold others.”


“Before I joined 4PC, I felt like a complete beginner. I felt like I’d gone from being like a 9 out of 10 as a global business leader, leading a billion dollar business—to feeling like a 3 out of 10 as a coach. Even though I had 25 years of marketing training and I’d been an internal coach for four years. I was completely disorientated, lost, and lonely.

I remember saying to Rich, “I need to find my voice as a coach,” and he said to me, “No, Helen, you need to remember that you have one.”

Where am I now? Gosh. In a different place. I made more than $100,000 in my first full year as a coach. I will make close to $500,000 this year. I am grounded. I found my voice. I know who I am. I know what I can bring. I have a book title. I have a curriculum. I have a point of view, and I also have the confidence to know that I can walk into HR and pitch what I do, serve and get hired, consistently.

And I’m not lonely anymore. I have community, and that was one of the biggest things that I was looking for. 4PC is a community of extraordinary people where extraordinary is not extraordinary. It’s normal.


“4PC and the public intensive introduced me to a nonlinear path to success and a way to view my world that I hadn’t seen prior. And then, during that intensive, I came up with my big, game-changing idea, and it has been my reason to get out of bed ever since. Being a part of 4PC is now allowing me to take that notion and begin to put it into motion.

I realized I needed to be somebody different to make that notion occur. First, I got to shed and cleanse all of the things in my corporate background that no longer worked for me. And it wasn’t until I was a part of this community that I realized how desperately I could use some new tools, and how easy it was to get them.

Before I joined, I personally interviewed 4PC members. And I knew that in 25 years of business, I would’ve never found those people to surround myself with on my own. I would never have a conversation with them in a café or at a conference. And I knew that my way of being needed to be blown up a bit, and stretched.”


“Life before 4PC felt rather limited. I was very much caught in the belief that I could only be successful or achieve in a certain way. I was holding onto partnerships that didn’t nurture me and were keeping me small.

Now, I feel much freer. I feel limitless. I have still my fears and my doubts and my limiting beliefs, but I know they don’t hold me back. They don’t scare me anymore.”


4PC is by application only

Membership is for a year at a time and many members choose to reapply for membership – year after year.

4PC is designed to be uncomfortable and challenging. Because what got you here will not get you there.

We seek leaders who ‘want’ 4PC but don’t ‘need’ 4PC. And that’s not a point of view. It’s an entrance requirement. You should be a little intimidated by us. And we should be a little intimidated by you.

If you are accepted into 4PC, I’ll be asking you to risk the success you’ve become to get to your next level of success.

If our mission inspires you and you are an extraordinary individual, I invite you to apply for membership. 4PC is limited to 30 select members and there are currently only a few spots remaining.

The first step in this journey is to complete your application. We’ll review your application and reach out to you to schedule an interview.

I look forward to speaking to you.

Love Apply Now

Hear directly from members of 4PC about why they joined and what 4PC is to them.

Click here to watch

4PC and the exponential success project

Rich Litvin runs a leadership consultancy for world leaders, based in Los Angeles and London.

For years, he has been diving deeper and deeper into the qualities of high achievers that hold them back from what’s truly possible.

Rich has worked with extraordinary clients to help them create exponential success. His clients have included Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives, serial entrepreneurs and many of the world’s top coaches.

In 2014, he founded 4PC – The Four Percent Club. A group of 30 of the top 4% of leaders. He is also the founder of The High-Achieving Introvert Project, The Confident Woman’s Salon, and The Prosperous Coach Salon.

A member of the Association of Transformational Leaders, Rich is co-author of the widely acclaimed book, The Prosperous Coach. He is currently working on his second book: Exponential Success – The Loneliness of Leadership.

Rich’s mission is to mobilize $100Million for charity through his connections.

And when he is not working on his mission, he’s navigating a loving relationship with his wife Monique, who is a jazz-singer. And he’s a loving dad to his two beautiful little boys. An introvert at heart, Rich still gets nervous every time he walks into a party!

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